NEW phil&teds ‘sport’ buggy

Since the enormous success of the ‘sport’ buggy in 2008, phil&teds have continued to innovate their flagship stroller by creating auto stopTM in 2013, and are now releasing an old favourite with a new take on pop culture.

phil&teds has just launched a fresh print for their sport buggy based off the wild success of their thought provoking release, ‘graffiti’ in 2009.

“We drew our inspiration from the strength and confidence in graffiti art” says Adzrina Ibrahim, creative leader at phil&teds.

In recent months sport was re-released in the vibrant ‘apple’ colour way and it continues to lead the all-terrain category with its award winning auto stopTM braking system.

“I think whilst the x's and o's are a cute gesture, it is definitely a modern textural play on stencil art & a modern graffiti style, which blends well with the grey marl fabric, mimicking the look of when spray can meets a concrete wall” says Adzrina.

Modern millennial consumers are seeking to purchase products that highlight their individuality. phil&teds are confident that this will appeal to the modern, trend-setting, urban mother.

The new graffiti colour way is set to hit retailers in December 2016.

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